The Rubik’s Cube Craze: Why the World Became Obsessed

The Rubik’s Cube Craze : Why the World Became Obsessed “You’re twisting it wrong!” Ah yes, the cry heard across basements, classrooms, and living rooms everywhere in the 1980s. If you were alive during that magical neon-splashed decade, chances are you’ve twisted, turned, cursed at, and maybe even thrown a Rubik’s Cube across the room. Let’s take a nostalgic trip back to when this brightly colored cube took the world by storm, became a cultural icon, and cemented its place in history as the most frustratingly fun puzzle toy of all time. Humble Beginnings: A Hungarian Invention Believe it or not, the Rubik’s Cube wasn’t invented in some flashy Silicon Valley lab with a synth-heavy soundtrack playing in the background. Nope. It was created in 1974 by a Hungarian architecture professor named Ernő Rubik . Initially, he wasn’t trying to drive generations of kids mad—he was trying to help his students understand 3D geometry. He called it the “Magic Cube.” By 1977, it was being sold i...